Your next move deserves momentum.
Your next move deserves momentum.
Your next move deserves momentum.
We help ambitious businesses validate ideas, enter new markets, and build bold, differentiated brands — fast.
We help ambitious businesses validate ideas, enter new markets, and build bold, differentiated brands — fast.
We help ambitious businesses validate ideas, enter new markets, and build bold, differentiated brands — fast.
Get Strategic Clarity
Get Strategic Clarity
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Why most businesses stall
Why most businesses stall
Too many ideas. No clear direction.
Too many ideas. No clear
direction.
Old models, running on autopilot.
Old models, running on
autopilot.
Growth that looks busy, but lacks focus.
Growth that looks busy, but
lacks focus.
Businesses rarely fail because of bad execution — they fail because they’re building everything except the right thing.
Look at our
Look at our
remarkable results
remarkable results
See how we've helped businesses leap forward
See how we've helped businesses leap forward
Immersive sound studio
Immersive sound studio
10 Cr
10 Cr
Saved in frachising cost
Saved in frachising cost
60 months
60 months
Success roadmap
Success roadmap
12+
12+
Analysis
Analysis
50+
50+
Audits
Audits
Modern kitchen & wardrobe solutions brand
Modern kitchen & wardrobe solutions brand
Refreshed
Refreshed
Brand strategy
Brand strategy
Detailed
Detailed
Brand guide
Brand guide
Value alignment
Value alignment
With mission and vision
With mission and vision
67% increase
In footfall
Fusion food startup
Fusion food startup
20+
20+
Content pieces
Content pieces
20,000+
20,000+
Store footfalls
Store footfalls
40,000+
40,000+
Website visitors spike
Website visitors spike
7+
Products promoted
Global Investor Summit
Global Investor Summit
285K
285K
Tweets
Tweets
50 Million
50 Million
Total Reach
Total Reach
23,000+
23,000+
Attentees Investors
Attentees Investors
70 Million
70 Million
Impressions
Impressions
We don’t offer services.
We don’t offer services.
We offer tracks.
We offer tracks.
At 8thLane, we guide you through five key tracks — each designed to help you own your next move:
At 8thLane, we guide you through five key tracks — each designed to help you own your next move:
Track - One
Track - One
Validate
Validate
Objective : Make confident Go/No-Go decisions for your business ideas.
Objective : Make confident Go/No-Go decisions for your business ideas.
Scope of work :
Scope of work :
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Discovery workshop
Discovery workshop
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→
Market need + competitor scan
Market need + competitor scan
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→
Idea framing (max 3 options)
Idea framing (max 3 options)
→
→
Validation report with recommendation
Validation report with recommendation
Ideal for : Founders with early-stage ideas needing clarity before committing
Ideal for : Founders with early-stage ideas needing clarity before committing
Duration : 2-3 weeks
Duration : 2-3 weeks
Track - Two
Track - Two
Design
Design
Objective : Design a business model that’s viable, differentiated, and built to scale.
Objective : Design a business model that’s viable, differentiated, and built to scale.
Scope of work :
Scope of work :
→
→
Revenue streams + monetization logic
Revenue streams + monetization logic
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→
Pricing and packaging strategy
Pricing and packaging strategy
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→
Target segment definition
Target segment definition
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Positioning and delivery model
Positioning and delivery model
Ideal for : Startups or teams shaping how the business will actually work
Ideal for : Startups or teams shaping how the business will actually work
Duration : 2-3 weeks
Duration : 2-3 weeks
Track - Three
Track - Three
Build
Build
Objective : Craft a distinctive brand identity and digital presence that reflects your business.
Objective : Craft a distinctive brand identity and digital presence that reflects your business.
Scope of work :
Scope of work :
→
→
Brand narrative and messaging
Brand narrative and messaging
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→
Logo, colors, typography, visual system
Logo, colors, typography, visual system
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→
Website: sitemap, wireframes, UI design
Website: sitemap, wireframes, UI design
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→
Brand starter kit (social templates, decks, assets)
Brand starter kit (social templates, decks, assets)
Ideal for : Brands preparing for a first launch, rebrand, or investor pitch
Ideal for : Brands preparing for a first launch, rebrand, or investor pitch
Duration : 2-3 weeks
Duration : 2-3 weeks
Track - Four
Track - Four
Launch
Launch
Objective : Go to market with clarity, focus, and strategic impact.
Objective : Go to market with clarity, focus, and strategic impact.
Scope of work :
Scope of work :
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→
GTM roadmap and execution calendar
GTM roadmap and execution calendar
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→
Content and campaign strategy
Content and campaign strategy
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→
Channel mix, KPIs, and budget planning
Channel mix, KPIs, and budget planning
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→
Martech tools and setup
Martech tools and setup
Ideal for : Brands gearing up to go live with a product, service, or new vertical
Ideal for : Brands gearing up to go live with a product, service, or new vertical
Duration : 2-3 weeks
Duration : 2-3 weeks
Track - Five
Scale
Objective : Support and optimize your brand’s next phase of growth.
Objective : Support and optimize your brand’s next phase of growth.
Scope of work :
Scope of work :
→
→
Campaign + performance audit
Campaign + performance audit
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→
Growth roadmap and priorities
Growth roadmap and priorities
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→
Distribution and acquisition strategies
Distribution and acquisition strategies
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→
Monthly advisory (optional)
Monthly advisory (optional)
Ideal for : Brands with traction looking to grow sustainably and strategically
Duration : 30-day sprint or retainer
Bold, but
Bold, but
built on clarity
built on clarity
Strategy meets speed
Strategy meets speed — we don’t take months to deliver insight and direction.
Proven track record
Created by the team behind onedigistore —Worked with 50+ brands
Built by doers, not just advisors
Led by operators who’ve been in the trenches, not just consultants with decks.
Fast-track formats
We move through fast-track formats: sprints, playbooks, and practical guidance.
Strategy meets speed
Strategy meets speed
— we don’t take
months to deliver
insight and direction.
Built by doers
Led by operators who’ve been in the trenches, not just consultants with decks.
Proven track record
Created by the team
behind onedigistore —
Worked with 50+
brands
Fast-track formats
We move through fast-
track formats: sprints,
playbooks, and
practical guidance.
We’re not for everyone —
We’re not for everyone —
and
that’s intentional.
and that’s intentional.
We work with businesses that already have the story, resources, and capacity — but lack the clarity or confidence to take the next bold step
We work with businesses that already have the story, resources, and capacity — but lack the clarity or confidence to take the next bold step
Family-run or legacy businesses stuck in repeat mode
Family-run or legacy businesses stuck in repeat mode
D2C & B2B founders with a product but no playbook
D2C & B2B founders with a product but no playbook
Investment-backed ventures preparing to go live
Investment-backed ventures preparing to go live
CXOs who need external strategic firepower
CXOs who need external strategic firepower
Our marquee
Our marquee
clients.
clients
Your next move deserves momentum.
Whether you’re stuck in planning or ready to act — we’ll help you get there faster, smarter, and sharper
Book Your Free Clarity Call
→
Proudly based in India, building for the world
Your next move deserves momentum.
Whether you’re stuck in planning or ready to act — we’ll help you get there faster, smarter, and sharper
Book Your Free Clarity Call
→
Proudly based in India, building for the world
Your next move deserves momentum.
Whether you’re stuck in planning or ready to act — we’ll help you get there faster, smarter, and sharper
Book Your Free Clarity Call
→
Proudly based in India, building for the world
Your next move deserves momentum.
Whether you’re stuck in planning or ready to act — we’ll help you get there faster, smarter, and sharper
Book Your Free Clarity Call
→
Proudly based in India, building for the world
EightLane
EightLane
EightLane
EightLane